Site retargeting is a great way to bring back users who have previously viewed your product or service page on your website. This repeat exposure yields ad effectiveness. Here’s how it works. Someone visits your site. They view a product. Then they leave your site. They view another website. Then an ad is placed on that website, inspiring the customer to return to yours.
Benefits of Site Retargeting
Connect with your potential customers meaningfully with a message that resonates with them at their specific position in the customer funnel.
You’ll notice an increased engagement rate when you advertise specifically to those who had previously shown interest in your product, service, or other offering.
Develop Brand Familiarity
Familiarity breeds trust, which then breeds purchases. The more frequently someone sees your brand in advertisements, the more likely they are to spend money with you.
Features of Site Retargeting
Retargeting by Behavior
Interested visitors have a higher probability of completing a purchase, especially when prompted with the right message. With site retargeting, you can customize ads for visitors based on their behavior previously demonstrated on your website.
Retargeting by Time
You can retarget based on time. For example, you can set it up to target a site viewer an hour after they were browsing your site or two weeks after. You can also determine the frequency with which this person sees particular ads.
Retargeting By Existing Customer Base
Retargeting is a fantastic way to grab the attention of current customers to see if they’d be interested in upgrading, utilizing a new product feature, or even buying something else from your store.
Which Industries Should Use Site Retargeting?
Dealerships & Repair Shops
Target people who have previously used your services to fix their damaged vehicle.
Product-based & Subscription-based
Target people who have viewed your product or left your product in their cart at checkout.
Restaurants & Grocery Stores
Target hungry people who have previously eaten at your location.
Local & International
Target people who have viewed vacation packages on your website but haven’t completed their purchase yet.
Insurance, HVAC, Landscapers, Employment Agencies, Clothing shops, and more!
Regardless of industry, your business will most likely benefit from a site retargeting campaign.
Why Choose 3P Marketing Solutions for Your Site Retargeting Strategy?
Repeated impressions can develop brand familiarity that can further persuade consumers as they enter the customer funnel. At 3P Marketing solutions, we can craft the perfect retargeting ads for your potential customers. Let’s get started today.