Over-The-Top TV and Connected TV utilize audience targeting along with the ability to target both television and mobile screens through various addressable, behavioral, or demographic targeting methods.
Connected TV (CTV) advertising is the delivery of video ads on content from the internet. For example, Network Apps like AMC or MTV, Sling TV, and Hulu are all examples of CTV platforms.
What is Over-the-Top (OTT) Advertising?
Over-the-top (OTT) advertising is the delivery of video ads on TVs that are connected to an external device that helps people stream content. Roku, Fire TV, Apple TV, and Xbox are examples of OTT.
Benefits of OTT / CTV Advertising
No Wasted Impressions
The OTT advertisement audience completes nearly the entire ad every time. They are highly receptive, and are more willing to see your ad on a TV than on a different screen.
Engage at the right time and place
Reach your audience while their interest is piqued: while they’re watching their favorite show!
Get Data & Demographic Transparency
Fully understand exactly who is watching your advertisement, when they’re watching it, and what they’re watching it on.
Why Choose 3P Marketing Solutions for Your OTT / CTV Strategy?
Advertise on your potential customer’s devices, and start engaging directly with your potential core customer base. With OTT / CTV advertising, business trust is earned more easily than with other digital platforms. Let’s get started. We’re ready when you are.