With event targeting, a geofence is traced around an event location, and every single participant can then be targeted with your ads. These targeted individuals form an audience that can be optimized in a way that aligns with your business’s goals and marketing initiatives. Event targeting can also be implemented at multiple locations at once, as well as various times and dates.
Remember, most people at any event you’ll target will have their phones with them. This means you’ll capture the attention of a very specific audience and that engagement can potentially be much greater than when targeting a less specific demographic.